Branding for Scot Woodman Photography
It seems like I’ve been doing quite a few branding projects lately and I couldn’t be more happy about it! I absolutely love establishing a look and feel for a business and strongly believe this is the most important step in developing a successful business. Not only does good branding familiarize the public with a recognizable and consistent look, but it also legitimizes a business.
For the super talented, Scot Woodman, I created three logo variations—each of which are consistent with each other so that if one is used without the other, it still looks like it came from the same place (very important)! I also created graphical elements, patterns, and a color palette that are unique to his brand. By sticking with this overall scheme, Scot can now easily maintain a consistent and professional look throughout all his future marketing materials. Don’t you think the overall look and feel are a perfect match to his amazing photos? For more visual eye candy by Scot, go here.