The goal in creating the look and feel of the Modesto Symphony's season brochure was to showcase the personality of the symphony which is fun, unpretentious, energetic and intended to entertain a wide range of ages.
I chose to freshen up their previous look by placing elements on a clean, white background. Watercolors were used to add a sense of energy and excitement surrounding the new season and capture the youthful spirit of the organization. The end result is a cheery and modern brochure that is sure to captivate the wide demographic the symphony hopes to attract.
Role: Art direction and design